Russell Brunson's revolutionary new platform is changing how affiliate marketers and course creators collaborate - and it's completely free to get started.
Table of Contents
1. What is OfferLab and Why It's Being Called "10x Bigger Than ClickFunnels"
2. The Platform-Agnostic Revolution
3. For Beginners: The Complete Guide to Offer Stacking
4. Advanced Superfunnel Strategies
5. For Experts: Why You Must Upload Your Products to OfferLab NOW
6. Commission Structure and Referral Program
7. Real Success Stories and Case Studies
8. Getting Started: Your Action Plan
What is OfferLab and Why It's Being Called "10x Bigger
OfferLab is Russell Brunson's latest creation, and industry experts are already predicting it
will be the biggest product launch of 2025.
Unlike traditional affiliate networks where
you're limited to promoting one product at a time, OfferLab introduces a revolutionary
concept: the ability to create "superfunnels" by stacking multiple offers from different
creators into one cohesive sales sequence.
The platform officially launches September 3rd, 2025, but early access is available now.
What makes this particularly exciting is Russell's track record - ClickFunnels became a
billion-dollar software business, and he's already stated he believes OfferLab will pay out 2-
4 times more to affiliates than ClickFunnels ever did.
Key OfferLab Features:
• Free to join with optional certification program
• Platform-agnostic integration (works with any funnel builder)
• Automated commission splitting and payouts
• Collaborative funnel building capabilities
• Lifetime referral commissions up to 4%
One of OfferLab's most powerful features is its platform independence. Whether you're
using Funnel Freedom, ClickFunnels, GoHighLevel, Shopify, Kajabi, Systeme.io, or any other platform,
OfferLab integrates seamlessly.
This breaks down the barriers that have divided the digital
marketing industry for years, where creators on different platforms couldn't easily
collaborate.
As Russell Brunson puts it, this approach is "bringing the industry back together" by
creating one unified marketplace where everyone can collaborate regardless of their tech
stack.
Supported Platforms:
• ClickFunnels
• Funnel Freedom
• Shopify
• WooCommerce
• Go High Level
• Patreon
• And many more coming...
Understanding the Superfunnel Concept
Traditional affiliate marketing follows a simple model: promote one product, get one
commission, move on to the next customer.
OfferLab completely transforms this approach
by allowing you to create what we call "superfunnels" - strategic sequences of
complementary offers that maximize the value you provide to each customer while
dramatically increasing your earnings potential.
Traditional Model:
• Customer buys Product A ($97)
• You earn $39 commission (40%)
• Relationship ends
OfferLab Superfunnel Model:
• Customer buys Main Offer ($97) - $39 commission
• Upgrades to Upsell 1 ($297) - $148 commission
• Adds Upsell 2 ($497) - $149 commission
• Invests in Upsell 3 ($997) - $299 commission
Total: $635 from one customer instead of $39
Step-by-Step: Building Your First Profitable Superfunnel
Step 1: Market Research and Niche Selection
Start by exploring OfferLab's marketplace, which features offers across every major niche:
• Health and fitness
• Make money online
• Cryptocurrency and investing
• Personal development
• Business and entrepreneurship
• E-commerce and physical products
Choose a niche you're passionate about or have experience in. This authenticity will show
in your marketing and lead to better conversions.
Step 2: Strategic Offer Selection
The key to a successful superfunnel is logical progression. Each offer should naturally lead
to the next, solving increasingly sophisticated problems for your customer.
Example Superfunnel for "Make Money Online" Niche:
1. Main Offer: AI Course ($97 - 40% commission)
• Perfect for beginners wanting to leverage AI for income generation
2. Upsell 1: Facebook Ads Training ($297 - 50% commission)
• Natural progression - they need traffic to sell their AI services
3. Upsell 2: Email Marketing System ($497 - 30% commission)
• Essential for building long-term relationships with prospects
4. Upsell 3: High-Ticket Coaching Program ($2,997 - 25% commission)
• For serious entrepreneurs ready to scale their business
Step 3: Getting Approved by Product Creators
Most creators on OfferLab are eager to work with affiliates, but here's how to increase your
approval rate:
• Professional Communication: Write a brief, professional message explaining your
marketing plan
• Mention Superfunnels: Explain you're building a comprehensive funnel, not just
promoting individual products
• Show Your Audience: If you have an email list, social media following, or website,
mention it
• Demonstrate Value: Explain how their product fits into your customer journey
Sample Approval Request:
"Hello [Creator Name], I'm building a comprehensive superfunnel for entrepreneurs
interested in AI and digital marketing. Your [Product Name] would be perfect as [position
in funnel] because [specific reason]. I have [audience size/platform] and plan to drive
traffic through [marketing method]. I'd love to collaborate and help you reach new
customers."
Step 4: Technical Setup (Easier Than You Think)
OfferLab handles all the complex technical integration. Here's what you need to do:
1. Create Your Funnel: Use OfferLab's funnel builder to arrange your selected offers
2. Customize Your Pages: You can use existing sales pages or let OfferLab's AI create new
ones
3. Set Up Your Domain: Use OfferLab's domain or connect your own
4. Configure Payment Processing: OfferLab handles all payments and commission
distribution automatically
Step 5: Traffic Generation Strategies
With your superfunnel live, focus on driving targeted traffic:
• Content Marketing: Create valuable blog posts, YouTube videos, or podcasts
• Social Media Marketing: Share helpful tips and soft-promote your funnel
• Email Marketing: Build a list and nurture subscribers toward your offers
• Paid Advertising: Once you validate your funnel, scale with Facebook or Google ads
• SEO: Optimize content around keywords your target audience searches for
The Affiliate Army Advantage
When you upload your courses, programs, or products to OfferLab, you're instantly
exposing them to thousands of potential affiliates actively looking for quality products to
promote.
Instead of spending months manually recruiting affiliates, they discover and start
promoting your offers organically.
Real Success Story: One early adopter mentioned having "hundreds of people" request to
promote their offers within days of uploading to OfferLab. This kind of organic affiliate
recruitment is unprecedented in the industry.
Breaking Platform Barriers
For years, the digital marketing industry has been fragmented by platform loyalty.
ClickFunnels users primarily worked with other ClickFunnels users, Shopify merchants
stayed in their ecosystem, and so on. OfferLab eliminates these artificial barriers.
What This Means for You:
• A ClickFunnels user can promote your GoHighLevel course
• Shopify store owners can add your digital product as an upsell
• Kajabi creators can include your offer in their membership funnels
• Funnel Freedom users can integrate your high-ticket coaching program
This platform agnosticism dramatically expands your potential affiliate network and
customer base.
The Revenue Share Goldmine
Here's what most people are overlooking: OfferLab shares processing fees with you when
you refer people to the platform. This creates a massive passive income opportunity that
compounds over time.
The Numbers:
• Refer an e-commerce brand doing $100,000/month in sales
• Earn up to 4% of their processing volume
• Monthly passive income: $4,000 from ONE referral
• This continues for the lifetime of that business
Scaling the Math:
• 10 referrals averaging $50k/month each = $20,000/month passive income
• 25 referrals averaging $25k/month each = $25,000/month passive income
This is ON TOP of your regular product sales and affiliate commissions.
The Tiered Commission Structure Explained
OfferLab's referral system creates long-term wealth through two milestone tiers:
Tier 1: Verified User ($1,000 in sales milestone)
• 0.5% of all offers your referrals sell (lifetime)
• 0.5% of all affiliate commissions they earn (lifetime)
• You're "hardcoded" to these referrals permanently
Tier 2: Super Affiliate ($100,000 in sales milestone)
• Up to 2% of offers your referrals sell (lifetime)
• Up to 2% of affiliate revenue they generate (lifetime)
• Earn from your referrals' referrals (second-tier commissions)
The Certification Shortcut
For $497, you can skip directly to Tier 2 commissions through OfferLab's certification
program. This includes:
• Immediate access to higher commission rates
• Training videos from Russell Brunson
• Priority support and resources
• Ability to earn from second-tier referrals immediately
Easy Upload Process for Any Platform
OfferLab's integration process is surprisingly simple:
Step 1: Connect Your Platform
Whether you're using Funnel Freedom, ClickFunnels, GoHighLevel, Shopify, Kajabi, or others, OfferLab
provides simple integration options. For most platforms, it's just adding a small code
snippet to your existing sales pages.
Step 2: Create Your Products
Upload your digital products, courses, coaching programs, or physical products to
OfferLab's system. The AI can help generate descriptions and sales copy if needed.
Step 3: Set Up Your Offers
Create compelling offer packages that affiliates will want to promote. Set competitive
commission rates - many successful creators offer 40-80% commissions to attract top
affiliates.
Step 4: Configure Payment Processing
Connect your Stripe account to receive payments. OfferLab handles all the complex
commission calculations and payouts automatically.
Step 5: Go Live
Once approved, your offers appear in OfferLab's marketplace where thousands of affiliates
can discover and start promoting them immediately.
OfferLab represents a fundamental shift from competitive to collaborative marketing.
Instead of fighting for market share, creators can work together to provide comprehensive
solutions to customers while all benefiting financially.
This collaborative approach benefits everyone:
• Customers get complete solutions instead of fragmented products
• Affiliates earn more from each customer through superfunnels
• Creators access larger affiliate networks and new revenue streams
• The Industry becomes more unified and less fragmented
Immediate Actions (Today):
1. Sign up for your free OfferLab account using an affiliate link to get bonuses
2. Explore the marketplace to understand available offers in your niche
3. Identify 10-15 complementary products you'd like to promote or collaborate with
Week 1 Goals:
1. Request approval for your selected offers with professional messages
2. Connect your existing platforms to OfferLab if you have products to upload
3. Study successful superfunnels in your niche for inspiration
Month 1 Objectives:
1. Launch your first superfunnel with 3-4 complementary offers
2. Create valuable content that naturally leads to your funnel
3. Build relationships with other creators and affiliates in your space
4. Track and optimize your results for continuous improvement
Jonathan Montoya is the founder of the 72 Hour Freedom Challenge, which has empowered over 55,000 people to leave their 9-5 jobs and achieve their dream lifestyles.
After starting his own online business in May 2019, Jonathan transitioned from Electrical Engineer to full-time entrepreneur within nine months. His mission is to help others reach their financial and lifestyle goals quickly and easily.
Jonathan's unique approach to affiliate marketing has enabled him to reach over 600,000 people who are working to quit their 9-5.
Outside of his professional achievements, Jonathan cherishes time with his wife and children, who have been a constant source of support and inspiration throughout his journey. Read more about Jonathan here.