GoHighLevel White Label: What You Can Brand and the Costs

GoHighLevel · White label guide

White label means your clients see your brand, not HighLevel's. Here are the five levels, what each one costs, and how to set up the first one today.

GoHighLevel white label lets you put your own brand on the software your clients use. They log in at your web address, see your logo, and can even download an app with your name on it. Some levels come with the $297 plan. Others need the $497 plan or a paid add-on.

I use HighLevel in my own business, and this blog runs on its website and blog tools. I am also an affiliate, so if you sign up through my links I earn a commission. Every plan and price below comes from HighLevel's own pages and help center, checked October 19, 2026.

What white label means in GoHighLevel

Normally your clients would log in at a HighLevel web address and see HighLevel's name. With white label, they see yours. HighLevel's pricing FAQ puts it simply: you can white label the desktop web app, so "your clients see your logo and branding when they log in, not HighLevel's."

That matters if you run an agency. Your clients see one brand, yours. It also opens a bigger option: selling the software as your own product.

The five levels at a glance

Sources: gohighlevel.com/pricing, my HighLevel partner page, and HighLevel help center articles, checked October 19, 2026.

Level 1: Your own login domain

This is the place to start. Instead of a HighLevel address, clients log in at something like app.yourdomain.com. HighLevel's help article lays out the setup:

1. Create a CNAME record at your domain provider. Use the subdomain you want, like app, and point it to the target in HighLevel's help article. On October 19, 2026, that target was whitelabel.ludicrous.cloud.
2. Add the domain in HighLevel. Go to Agency View, then Settings, Company, Whitelabel, Whitelabel Domain. Enter the full subdomain and click Update.
3. Add your logo and legal links. In Agency View, Settings, Company, upload your logo and paste your Privacy Policy and Terms and Conditions links.
4. Check it. Wait for DNS to update, then open your new address. HighLevel says it issues the HTTPS certificate on its own once DNS points to the right place.

Do not forget your links. The same help article explains a second domain, called the API domain or branded links. It powers the links inside your emails and texts, like forms, surveys, calendars, and review links. Set it up so the links your contacts click show your brand too. HighLevel suggests setting up both for a fully branded experience.

Tip: use a subdomain only for logins. The help article suggests keeping it separate from your marketing site and email sending domains.

Level 2: A branded desktop app

HighLevel's White-Label Desktop App lets you build an app for macOS, Windows, and Linux with your own branding. You set it up in the Desktop App Customizer in the Agency Dashboard.

• What you can change: the app name, icon, theme, login screen title and subtitle, logo, and background image.
• How it works: you preview changes live, click Build App, and HighLevel builds it. Then you download it, copy the links, or promote it to your clients inside the app.

Level 3: A white label mobile app

This puts your brand in the Apple App Store and Google Play. It is the most expensive level. HighLevel's pricing page lists the white label mobile app at $497 a month.

• What you need: the help center says publishing requires the right Custom Agency App subscription plus your own Apple and Google developer accounts.
• What you can change: app name, logo, main color, font, splash screens, and the menu layout.

If you do not need your own app in the stores, the pricing page also lists a Branded Client Portal App at $49 a month per sub-account. Compare both before you commit.

Level 4: SaaS Mode

This is where white label turns into a software business. HighLevel's pricing FAQ says SaaS Mode "transforms HighLevel into your own sellable software product." People buy a plan on your website, and their account is created for them. You set the price. On the $497 plan you can also rebill texts, email, and other usage with your own markup.

Before you build a whole software brand, read my guide to GoHighLevel pricing so you know what each plan includes.

Level 5: SaaS Multi-Brands

If you serve two very different markets, Multi-Brands lets you run up to two separate brands in one account. Each brand gets its own logo, domain, and white label settings. HighLevel's help article says it is "available only on the $497 Pro plan," and you must set up a white label domain first.

Which plan do you need?

• Just testing with your own business: Starter, $97 a month, is fine. You can add branding later.
• Serving clients under your brand: Unlimited, $297 a month. My partner page lists the Branded Desktop App and custom domains on this plan.
• Selling the software as your own product: the $497 plan for SaaS Mode, with Multi-Brands if you need two brands.

Plan names vary across HighLevel's own pages. The pricing page says Agency Pro, while my partner page and some help articles say SaaS Pro or Pro for the same $497 plan.

What to sort out before you go white label

• Support. When clients see your brand, they will come to you with questions. Plan who answers.
• Setup speed. Ready made setups called snapshots can help you set up each new client faster. See my guide to GoHighLevel snapshots.
• Your offer. Branding does not sell itself. Know what problem you solve. My guide on starting an AI service business can help.
• Legal pages. HighLevel asks for your own Privacy Policy and Terms links for the branded login.